YOUR CONSENT1. By using the Web site, you signify your consent to our collection, use and disclosure of your personal information in accordance with this policy.
INFORMATION AUTOMATICALLY COLLECTED2. Non-Identifiable Information - Like many other Web sites, the Web site automatically collects certain non-identifiable information regarding Web site users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Web site, the Internet address of the Web site from which you linked directly to the Web site, the operating system you are using, the sections of the Web site you visit, the Web site pages read and images viewed and the content you download from the Web site. This non-identifiable information is used for Web site and system administration purposes and to improve the Web site. We also may use non-identifiable information to initiate interactive, real-time discussions with users. Your non-identifiable information may be disclosed to others and permanently archived for future use.
4. Tracking Information - We may use non-personal information to create aggregate tracking information reports regarding the Web site's user demographics, traffic patterns and purchases, and then provide those reports to advertisers and others. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. Football Fanatics also may link tracking information with personal information voluntarily provided by Web site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this policy.